Your logo is the first thing your customers will see about your brand. Around 94% of people in today’s time recognise Coca Cola logo. Isn’t that a clear case of exceptional marketing and an easy-to-memorise logo? Their logo truly represents what their brand stands for as it captures the essence properly.
If you want your business logo to be this easily identifiable, shouldn’t you include your brand elements too? Capturing the spirit of your brand in your logo can easily establish credibility. If you cannot understand how to do it, you can take help from the expertise of Creato. Having worked with numerous businesses, Creato logo designers in Sydney will help create just what you’re looking for!
Ways To Capture The Spirit Of Your Brand
Your brand’s logo is one of its major identifiers because around 75% of consumers tend to recognise a brand using its logo. Therefore, your logo must capture the essence of your brand to convey the message to customers properly.
Below are some of the most prominent ways through which businesses will be able to become a authority in there niche:
Include Conceptual Icons
Conceptual icons develop the relatability between your brand and what it does. Contrary to the popular belief that your logo should only be an image showcasing your products, your logo must talk about everything about your business through visuals only.
Conceptual icons help establish uniqueness specifically related to your business only. For example, we think of Adidas when we see three slanting stripes. Or, when we see a swoosh sign, the first brand to cross our minds is Nike. These conceptual icons add a graphical visual weight that captures the brand’s spirit.
Do you know that typography, font, and style determine the uniqueness of your business? One of the best ways to capture the spirit of your business through a logo is to use fonts and styles that resonate the most with your audience.
There are a wide range of typography options available in the market. However, choosing one that caters to what your brand offers is advisable. This will help establish credibility among the target audience and attract their attention. Depending on your target audience, you may further customise the typography.
Balance Your Tagline
When you include a tagline on your logo, stay moderate with it. It shouldn’t be too big or too small. Striking a balance in the size of the tagline can, however, be of great help, especially regarding connecting with the audience.
If you want your logo to capture the spirit of your brand, it is important to balance the tagline. Not focusing on the tagline can often drive away your potential target customers, especially if they are Gen-Z.
Get A Scalable Logo
Scalable logos are the future. These scalable logos can be easily adjusted in terms of their size without compromising on quality. This paves the way for using logos across different marketing materials.
If you’re designing the perfect scalable logo, it will help in capturing the business essence perfectly. People can learn more about your brand when you use the logo in marketing materials, offline and online.
Use Brand Colours
Half the game is already won when your logo has brand colours. How? It has already captured half the essence of the brand. Every brand has a certain colour combination they stick to. Around 95% of companies use one or two colours in their logo.
Various brands use colours like red, blue, black, yellow, or gold in their logo. This colour helps to establish relatability with the brand. For example, the fierce yet subtle combination of red and white for Coca Cola logo truly captures the brand’s spirit of being ‘cool’.
Include Business Elements
A significant way brands can capture their business spirit in the logo is by including business elements. Of course, your business has certain features and details that are unique to them. So, why not use it and include it in your brand logo too?
When the brand logo has business elements, it will capture the business spirit while reflecting what the brand truly stands for. For example, the logo of Westpac represents ‘W’ in a stylised manner. Since Westpac is a financial institution, the stylised ‘W’ often indicates an arrow that signifies the upward trend in the stock market.
It is not a tough nut to crack when capturing the brand spirit in your logo. Including small details related to your business in your logo can do the trick. Depending on it, it is one slightly complicated matter for your business’ reputation.
Therefore, you need to take the help of professionals with experience in the help. And who better than Creato can do it for you? No matter how you want to include the business essence in your logo, with proper brand research, Creato can do it for your business within the deadline.