A YouTube music video is produced with considerable effort. It takes weeks of hard work to develop the song’s melody and lyrics. The promotion of music videos on YouTube is, therefore, crucial, but it must be done with a mix of the right marketing strategies.
In this article, we will discuss various promotional strategies for YouTube music. If you are a musician searching for music video promotion services, you can use this manual as a reference.
Most people who watch newly released music videos do so on YouTube. So, whether they are YouTube music promos or the entire video launch, you must build a strategy to improve your online presence.
Different Ways To Leverage YouTube For the Promotion Of YouTube Videos
Below, we have mentioned a few strategies to help you plan before you kickstart your music promotion journey on YouTube:
1. Pre-Release Stage
To promote your music video organically, start by curating a teaser of the song. The teaser will create curiosity before you launch the music video promo. You can post the teaser across all social media platforms to grab viewers’ attention. Other ways to leverage the pre-release stage are by setting the premiere date and countdown closer to the launch of the music video.
You can also host a live YouTube event as one of the ways to music video promotion.
2. Quality Of The Music Video
YouTubers and musicians must upload the best-quality videos to make a strong presence online and build a brand. The low-quality video will not entertain the viewers, which can garner a bad reputation for the music video. As the whole point of YouTube is to watch videos, all music videos must maintain high quality.
3. Title, Description & Hashtags
To make it easier for viewers to find your YouTube music promo, you must use relevant keywords in your title, description, and hashtags. Keywords play a huge role in making your video a success.
In the video description, you can list a few points that inspired you to make the music video. You can also mention the names of the crew members, directors, and other performing artists in the video.
4. Google Ads
Apart from leveraging organic techniques for promotion, you can use a combination of YouTube music promotion services like VeeFly, which can help you design a strategy to improve your visibility and engagement by placing Google ads. Promotion of YouTube videos through this technique can help you reach your target audience quickly and effectively.
5. Call To Action & Merch
A call to action will encourage the audience to watch and subscribe to the new album and songs. Dropping a new single video or an album on YouTube allows you to collaborate with other artists and sell merchandise related to your music video. For example, t-shirts and caps with memes and captions are an excellent way to improve the brand’s visibility on YouTube.
A music video promotion on YouTube requires the right attitude and patience to increase the fanbase and build a strong brand. Promotion of YouTube videos should be a mix of marketing strategies that involve organic reach and paid Google ads to launch a music video.