SBI General joins hands with Sahipay to grow business in rural India

Mumbai . SBI General Insurance, one of India’s leading general insurance companies, has announced a tie-up with Manipal Business Solutions to increase insurance penetration in rural markets. Sahipay, Manipal Business Solutions’ fastest growing technology-based financial inclusion platform, provides digital and financial services to customers in semi-urban and rural India.

This association is an important milestone in realizing SBI General’s vision of becoming India’s most trusted general insurer along with India. Through this partnership, SBI General will provide Sahipay customers with a wide range of non-life insurance solutions.

Aims to digitize insurance offers in rural markets

Commenting on the partnership, Pushan Mohapatra, President – ​​Strategic Investments & Head – Open Market, SBI General Insurance, said, “At SBI General, we have always aimed to plug-in the digital model of insurance offers in our rural markets. is of. The association with Sahipay is a perfect fit and comes at an opportune time to support us in our endeavor to maximize our reach to the rural areas.”

Emphasis on increasing business in rural India
Kamaljit Rastogi, CEO, Manipal Business Solutions, said, “India is predominantly a rural country, with more than 65% of the population living in rural areas. To make the rural population aware of the benefits of insurance, there is a need for focused efforts and innovative, affordable, technology-based insurance products that provide adequate risk coverage.

SBI General Insurance will help us in providing a comprehensive and accessible set of insurance offers to our customers. Combined with the right understanding of the rural markets by both the partners, this partnership will provide an ideal combination of SBI General’s non-life products offerings and Manipal business solutions for rural customers.”

SBI General continues to strengthen its distribution footprint in the country and this association is a step in that direction.

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